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UNICON Welcomes Two New Board Members for 2022-2023

UNICON announced the results of the board election and appointment process for fiscal year 2021-2022

Serge Lafrance, Associate Professor and Director of Executive Education, HEC Montréal, won the board election held last month and will serve a six-year term.

Under his leadership at HEC Montréal, executive education has grown by 85% in the last 5 years, despite the COVID pandemic. He leads all executive education activities (open programs, custom programs, and special projects) with a dedicated team of 50 people. He set up two world class artificial intelligence programs in Montreal (Creative Destruction Lab and Next AI) and launched the First Nations Executive Education (FNEE) in collaboration with Miꞌkmaq and Innu leaders in 2021. Serge is co-chair of the UNICON Benchmarking Committee.

In addition to his academic career (whereby he taught his first university course in international marketing in 1992 as a lecturer), he has held senior management positions in consulting, marketing and market intelligence for over 25 years.


Lisa Hughes, Portfolio Director, Harvard Business School, will serve a two-year term as the board appointment.

Lisa has thrived in the role of Portfolio Director, having led over 300 program iterations, but in particular, she prizes her tenure since 2014 as the Director for the Program for Leadership Development, which is Harvard Business School’s alternative to an EMBA, and is a program she helped to design in her early years at HBS.

Her career as a global executive includes strong business development, relationship management, and product innovation experience.  She was instrumental in building program portfolios in India and China when HBS built campus presences in those countries, while also maintaining a full program portfolio in the States.

Having completed their 6-year board term, Markus Frank, University of St. Gallen, and Lise Hammmergren, BI Norwegian Business School, left the board.

The new board members formally took office July 1.