The UNICON Research Committee is pleased to share a new paper addressing the role of ‘Intermediaries’ in the delivery of online Executive Education. It follows last fall’s release of “What Are the Jobs To Be Done in Executive Education” which analyzed non-university providers of customized Executive Education programs. The new paper should provide schools with practical guidance on how to understand and think about its relationship with “Intermediaries.”
Executive Summary
Executive education no longer has to be delivered face-to-face: live online and self-paced / asynchronous online delivery are now credible – both as stand-alone formats and integrated in blended / hybrid programmes. Well-funded commercial ventures are building expertise in designing, marketing and delivering programmes to insert themselves as intermediaries between university-based providers and potential clients / participants. At the same time, high profile faculty are finding direct routes to participants – circumventing their institutions executive education operations. What are the implications of these developments and how should schools respond?
About Tom Ryan
Tom Ryan is an experienced management educator who has worked with a number of business schools in a variety of roles including delivery, sales, executive management and consulting. He now works with senior leadership at knowledge-based people organisations to deliver strategic and financial results.
