Institution:

Yale School of Management

Position:

Marketing Freelancer – Junior Content Creator

Location:

New Haven, CT, USA

Description:

We’re seeking a talented and detail-oriented Junior Marketing Freelancer to join our team for a short-term engagement, January–February 2026, with a possibility of extension.

This role is perfect for a well-organized creative content specialist who excels in producing engaging marketing materials across multiple formats and channels.

About the Role

You’ll be responsible for creating compelling content that resonates with diverse audiences across B2C marketing strategies. From crafting email campaigns to designing eye-catching social media graphics and producing short-form videos, you’ll bring our brand stories to life across digital and print channels.

Key Responsibilities

  • Write persuasive, on-brand copy for emails, websites, newsletters, and brochures
  • Adapt brand voice and tone to connect with multiple target audiences
  • Design static graphics and GIFs for social media and digital channels
  • Produce and edit videos for social media and other digital platforms
  • Stay current with social media trends and platform features
  • Import, format, and schedule emails and social media content
  • Leverage generative AI tools to enhance content creation workflows

Required Qualifications

  • Demonstrated excellence in written and oral communication
  • Portfolio showcasing B2C marketing content creation
  • Experience writing for brands and adapting tone for different audiences
  • Strong attention to detail
  • Proficiency in graphic design software (Canva, Photoshop)
  • Experience with layout and formatting tools (InDesign, Word)
  • Video editing skills using CapCut or similar software
  • Deep familiarity with current social media trends and features
  • Experience using social media management tools, like Hootsuite
  • Experience using email automation tools, like Hubspot or Salesforce Marketing Cloud
  • Experience using generative AI tools in content creation

Ideal Candidate

  • Experience in higher education
  • Experience using project management tools like Monday.com or Asana