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UNICON Research Report the Changing Nature of Leadership

The Changing Nature of Leadership:
An exploratory investigation into how the evolution of social media is changing what it means to be an effective leader

By Dr. Patricia Hind and Vikia Holton Ashridge Executive Education at Hult International Business School, in Partnership with UNICON

New UNICON research explores the potential for social channels to improve leadership effectiveness in organizations, through interaction, content-sharing, and collaboration.

Patricia Hind is Professor of Management Development at Ashridge Executive Education, Hult International Business School. As a Business Psychologist she works with private and public sector clients, specializing in leadership, organizational behaviour and change management.

Viki Holton is Senior Research Fellow at Ashridge Executive Education, Hult International Business School. Her interests include diversity and inclusion, HR, women’s career development and leadership. She co-authored How to Thrive and Survive as a Working Woman published by Bloomsbury in 2016.