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UNICON Research Report: Selecting the Best Executive Education Partner: The Voice of the Customer

The UNICON Research Committee is pleased to share this new research conducted by Pat Cataldo and Kelly Bean.

The result is an updated organizational look at the topic of university and non-university executive education identification, evaluation, and selection. It will provide new UNICON members with a good background on an important subject. For more experienced sponsors, clients, and university providers, it provides an increased understanding of recent Pre- and Post -COVID developments and changes occurring in our field.

Executive Summary:

While corporate learning has undergone dramatic changes in recent years, one constant has been the importance of executive education leaders understanding how organizations identify, evaluate, and select the best executive education partner.

Additionally, understanding the critical decision criteria and the final selection process has been of interest to various audiences.

This study takes a ‘Voice of the Customer’ approach, which involved interview questions with global practitioners and following up with a video interview. These individuals were all skilled at the partner selection process and what clients value most in these relationships.

Based on the research, the conclusions and implications from the authors should be valuable inputs for executive education procurers and providers.

View or Download Full Report

UNICON – Selecting the Best Executive Education Partner – 05-11-2022

About the Authors

Pat Cataldo is an independent consultant, instructor, and researcher. He is the former Managing Director for Executive Development at UNC-Chapel Hill, where he currently serves as an executive education advisor and consultant for various clients. Prior to UNC, he was the Associate Dean for Executive Programs at Smeal College of Business for the Pennsylvania State University.

Kelly Bean is a recognized expert in learning, leader development, and executive education.  Kelly has held Dean and CEO positions at four of the top global business schools, leading nondegree executive education at UVA Darden, UCLA Anderson, WashU Olin and WashU at Brookings, and Emory Goizueta.