UNICON Research Report 2023

“ROI Revisited: Demonstrating The Business Case For Executive Education Programmes”

By Tom Ryan

This paper is intended to provoke a fresh discussion of executive programme evaluation within UNICON, within business schools, and with their clients with the aim of moving towards a more pragmatic and forward-looking approach to evaluation.

It suggests that schools and their clients would benefit from moving the focus towards projecting expected outcomes rather than reviewing outcomes after a programme has been completed.

To enable this forward-looking perspective, schools will need to properly understand and explore with their clients the drivers of programme outcomes.

View the paper in our online Learning Community in Volute – in the Customer Centricity discussion area – where you can see and respond to the researcher’s and other members’ comments and also use AI to delve further into the topic.

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About Tom Ryan

Tom Ryan is an experienced management educator who has worked with a number of business schools in a variety of roles including delivery, sales, executive management and consulting.  He now works with senior leadership at knowledge-based people organisations to deliver strategic and financial results.