“ROI Revisited: Demonstrating The Business Case For Executive Education Programmes”
By Tom Ryan
This paper is intended to provoke a fresh discussion of executive programme evaluation within UNICON, within business schools, and with their clients with the aim of moving towards a more pragmatic and forward-looking approach to evaluation.
It suggests that schools and their clients would benefit from moving the focus towards projecting expected outcomes rather than reviewing outcomes after a programme has been completed.
To enable this forward-looking perspective, schools will need to properly understand and explore with their clients the drivers of programme outcomes.
View the paper in our online Learning Community in Volute – in the Customer Centricity discussion area – where you can see and respond to the researcher’s and other members’ comments and also use AI to delve further into the topic.
About Tom Ryan
Tom Ryan is an experienced management educator who has worked with a number of business schools in a variety of roles including delivery, sales, executive management and consulting. He now works with senior leadership at knowledge-based people organisations to deliver strategic and financial results.