Job Requisition:

TITLE: Associate Director, Growth Marketing DEPARTMENT: Executive Education

SCHEDULE: Hybrid (3 days in / 2 days remote) LOCATION: Gleacher Center

Compensation Range: $70 – 85K

Job Summary: Chicago Booth Executive Education seeks a mission-driven marketer who is passionate about education and thrives in a dynamic, growth-oriented environment. The Associate Director, Growth Marketing will lead data-driven global marketing campaigns to drive lead generation and customer acquisition with a focus on custom programs, group enrollment, and open enrollment programs at Booth’s campuses in Chicago, London, and Hong Kong.

The role will have high focused on program campaign marketing management – from strategy, organization, cross-team and vendor collaboration, and execution. The ideal candidate is a strategic, results-oriented marketer with expertise in direct and digital marketing, value proposition, and campaign optimization. They will excel at cross-functional collaboration and leveraging analytics, technology, and operations to create and measure the impact of integrated campaigns for B2B2C and B2B audiences.

Primary Duties and Responsibilities

1. Design and execute integrated, data-driven marketing campaigns to achieve enrollment and revenue goals for custom programs, group enrollment, and open enrollment.
2. Develop and execute targeted marketing strategies to promote group enrollment and custom programs, showcasing their value to B2B clients.
3. Collaborate with business development and enrollment teams to create tailored marketing assets that drive pipeline growth.
4. Work closely with the enrollment team to align marketing efforts with sales goals, ensuring seamless execution and communication.
5. Manage inbound and outbound marketing channels, including email, direct mail, in-house channels, social, and paid media, ensuring alignment with business priorities.
6. Support strategy, planning, and execution of paid digital media campaigns, including media buying and vendor coordination.
7. Coordinate the creation of digital marketing assets, such as social media ads, banners, landing pages, and content, ensuring consistency with brand standards and campaign goals.
8. Foster partnerships with internal teams, agencies, and vendors to deliver cohesive and impactful marketing strategies.
9. Oversee marketing budgets and resources to maximize ROI, and manage purchase order submissions, invoices, and contract reviews.
10. Coordinate with external vendors to ensure high-quality and timely execution of direct mail and digital media campaigns.
11. Leverage data analytics tools to track campaign performance, derive actionable insights, and identify areas for optimization.
12. Develop and present reports on key marketing initiatives, including campaign effectiveness and revenue impact.

Reports To: Senior Associate Director, Global Marketing Strategy

KNOWLEDGE, SKILLS AND EXPERIENCE:

1. Bachelor’s degree required.
2. A minimum of five years of relevant professional experience required.
3. Experience with marketing automation tools preferred, ideally with Marketo.
4. Familiarity with website content management tools such as SiteCore preferred.
5. Familiarity with CRM tools such as Salesforce preferred.
6. Ability to manage multiple projects simultaneously, meeting goals and timelines required.
7. Excellent organizational skills and detail-orientation required.
8. Ability to maintain efficiency and focus in dynamic, ever-changing work environments required.
9. Ability to think strategically, understanding and balancing various goals required.
10. Skilled at making analytical, data-driven decisions required.
11. Strong written and verbal communication skills required.
12. Ability to manage cross-functionally across an organization and work with external partners required/
13. Professional demeanor with the ability to work successfully as member of team required.

“The University of Chicago is an equal opportunity employer and does not discriminate on the basis of race, color, religion, sex, sexual orientation, gender, gender identity or expression, national or ethnic origin, shared ancestry, age, status as an individual with a disability, military or veteran status, genetic information, or other protected classes under the law. For additional information please see the University’s Notice of Nondiscrimination.

Job seekers in need of a reasonable accommodation to complete the application process should call 773-834-3988 or email equalopportunity@uchicago.edu with their request.”