Institution:

Weatherhead School of Management

Position:

Director of Open Enrollment Programs and New Program Development

Location:

Cleveland, Ohio, USA

Position ID:

12272

Description:

POSITION OBJECTIVE 

The Director of Open Enrollment Programs will contribute to the strategic growth and success of executive education at the Weatherhead School of Management. This senior management position will lead the development, marketing, and sales and launch of new open enrollment programs to accelerate the growth of executive education’s open enrollment programs. This is one of three positions reporting directly to the Executive Director of Executive Education.

This position will be responsible for developing new open enrollment programs – both in topic areas and format (online, blended, and in residence). The director will work with faculty to develop new programs and will develop strategic marketing campaigns targeting appropriate program audiences to drive awareness and enrollments.

The director will be accountable for the revenue, profitability, and quality of the program portfolio with responsibility for top line revenue and contribution margin goals. These goals will be met by developing new programs, managing existing programs (currently approximately 60) and actively marketing all the programs. In addition, the director will oversee the affiliate account sales efforts which account for 50% of the budget and the registration manager who is responsible for inside sales efforts.

New program development along with increasing enrollment in existing programs will drive growth in open enrollment. The reputation of the Weatherhead School will be enhanced as a result of marketing, development and delivery of distinctive educational experiences regionally, nationally and internationally.

ESSENTIAL FUNCTIONS

Lead the development of new programs to the portfolio based upon market needs/demands. Will require constant scanning of the business environment to identify relevant topics. Program formats (online, blended, in residence) will be tailored to meet market demand. Develop online programs to be a substantial portion of the open enrollment portfolio – includes working internally with university resources regarding platform and payment issues to ensure student satisfaction. Identify and recruit faculty and external presenters to develop marketable programs. Develop program development process to move programs through development to market quickly and efficiently. (40%)

  1. Develop strategic marketing plan to promote programs and increase enrollment. Will entail working closely with marketing leaders (internal and external experts) to implement multi-faceted (B2B, B2C, social media, print, etc.) marketing campaigns for overall portfolio promotion as well as targeted plans for specific programs to drive enrollment. Analyze and measure results of all marketing efforts and adjust efforts to reach desired results. In addition to external social media and advertising efforts, the director will be responsible for implementing email campaigns to existing database – includes development of e-newsletter and schedule of content. (20%)
  2. Develop annual budget in collaboration with the executive director. Manage overall budget to meet yearly revenue and margin goals. Responsible for overall growth of affiliate accounts; will work closely with the affiliate director to identify new clients and develop retention strategies for existing clients. Work with the director of Operations and program managers to create program pro forms and to ensure program expenses are on budget and margin targets are met. Periodically analyze program fees to maintain a competitive edge. (15%)
  3. Manage existing portfolio of programs (currently approximately 60 standalone programs and 11 certificate programs – combinations of standalone programs). Work with faculty to devise and incorporate new pedagogically sound activities to include in programs in line with the school’s standards for active/action learning, i.e., co-create meaningful experiences in the open enrollment arena. Work with the director of operations to develop processes to monitor existing portfolio performance. (10%)
  1. Manage existing portfolio of programs (currently approximately 60 standalone programs and 11 certificate programs – combinations of standalone programs). Work with faculty to devise and incorporate new pedagogically sound activities to include in programs in line with the school’s standards for active/action learning, i.e., co-create meaningful experiences in the open enrollment arena. Work with the director of operations to develop processes to monitor existing portfolio performance. (10%)

QUALIFICATIONS

Experience: 10 years of experience in executive education or management development including online program development.  Minimum of 3 years successful experience selling and marketing services to high-level executives required.  Strategic planning experience preferred.

Education/Licensing: Bachelor’s degree required. Master’s degree in business, education, organization development or related field preferred.

REQUIRED SKILLS

  1. Ability to think creatively and strategically and act proactively with a high sense of commitment.
  2. Proven successful experience of managing business units and budgets.
  3. Experience and skills of operating effectively in a large complex organization and broad sector/commercial awareness.
  4. Ability to develop strong working relationships with faculty.
  5. Program design – online, blended, and residential programs
  6. Demonstrated ability to manage multiple projects with tight deadlines and consistently meet deadlines.
  7. Team-oriented, flexible and customer-service oriented manner
  8. Proven ability to successfully interact with a diverse group of people.
  9. Excellent communication (oral, listening and speaking), diplomacy, discretion, and presentation skills.
  10. Ability to write promotional copy and work with marketing professionals to refine.
  11. Ability to work effectively in a dynamic environment with multiple and sometimes conflicting priorities.
  12. Excellent analytical, problem-solving, and decision-making skills
  13. Demonstrated managerial and team leadership skills are essential.
  14. Proficiency in Microsoft Office (Word, Excel, PowerPoint, Access, Outlook).
  15. Experience assessing distance learning alternatives a plus.
  16. Experience with instructional design of online courses.
  17. Ability to meet consistent attendance.
  18. Ability to interact with colleagues, supervisors, and customers face-to-face.